Filippo Berio is a brand of olive oils exported from Italy and made of oil from Italy, Greece, Spain, and Tunisia.[1] The brand is used for virgin, extra-virgin, and extra-light oils, and also for wine vinegar, balsamic vinegar, pesto and olives.
Filippo Berio first sold oil under his name in Italy in 1850. In 1919, his daughter Albertina, Giovanni Silvestrina, and Dino Fontana founded the Società per Azioni Lucchese Olii e Vini (SALOV).[2] SALOV now has a large production facility in Massarosa, outside Lucca.
The Filippo Berio brand is exported worldwide to over 65 countries and is the market leader in the United States and the United Kingdom (AC Nielsen). In Italy, SALOV's brand is "Sagra".
The brand obtained particular notoriety in 2007 due to its highly successful television advertising campaign involving Gioacchino Rossini's famous Largo al Factotum - Figaro's Aria - from The Barber of Seville, being sung with the words substituted for "Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio, Filippo Berio Olive Oil".